On Saturday, January 4th 2014 Cashmobs Suffolk - a new community initiative to stimulate our flagging High Streets - is coming to Hadleigh.
Struggling shops get our sympathy. Huge multinationals moving into our local area raises our ire and anger at the destruction of the local economy. We complain on social media and decry the decline to our friends. But what do we actually DO about it?
Cash mobs actually go beyond our online complaints. Cash mobs use actual hard cash, spent in a local shop.
It is all done through the local community grouping together and using their combined networks to spread the word about the local shop that needs support. It generates real cash for bricks and mortar businesses in the local community. The community gets together and decides to spend £10 or thereabouts in a local shop on a designated day. The local shop gets business that would have otherwise gone to a multinational chain of shops and the local community is energised.
It is a simple concept. Shop locally. Buy from local shops to keep the local economy alive. Cashmobs aim is not just about bringing the community together but also about supporting Suffolk¹s independent shops and boosting the local economy.
It's a concept that has been highly successful in America and has been set up in Suffolk by two local business women, Sue Hall and Eileen Brown, and they are running it on an entirely voluntary basis.
Their message, to spend at the nominated shop in Hadleigh, is being spread through social media particularly through the Facebook page at http://facebook.com/CashMobSuffolk
Other UK towns including Hadleigh have had Cash Mob events in the past, but Sue and Eileen are planning to take this right across Suffolk visiting different towns across the country on a monthly basis.
Hadleigh and Felixstowe have been selected for January 4th and February 1st respectively but there are plans to go to Lowestoft and west Suffolk later in the year. In time we would like to introduce this initiative across Norfolk and Essex too as well.
Retailers selected for the Cashmob, obviously get a one-off boost but in the US it's been found to have a positive long term spin-off for other local businesses too as consumers visit other local shops in the town.
So nominate a local Hadleigh business on the Facebook page at http://facebook.com/CashMobSuffolk, look out for the nominated business and spend that tenner in the shop on Saturday January 4th 2014.